Propr. Attire For the Not So Proper
The Propr. Roots
Founded by Brett Roop, driven by a passion for street fashion and vibrant sneaker culture, Propr. Clothing Company was started as a project to create distinctive apparel that not only complements an active lifestyle but stands out as a statement. Influenced by fashion legends like Virgil Abloh, Ronnie Fieg, and Piet Parra, Propr. focuses on delivering high-quality, durable, and uniquely designed garments that offer good value to our customers.
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As the visionary, Brett Roop infuses his admiration for brands like Parra and Kith into every creation. In 2024, Brett welcomed his childhood friend Andrew Seve as part of the team, bringing his business acumen and high-fashion sensibility, influenced by luxury brands like Burberry and Louis Vuitton, to help propel Propr. towards sustainable growth.
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Since our inception, Propr. has began to evolve from a small local brand label into (hopefully) a beacon of modern streetwear. From local pop ups and selling T-shirts out of Brett's car to launching an online store in early 2024, each step marks significant progress toward becoming a major industry player. Our collections resonate deeply within our community, consistently selling out and setting new trends.
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We are committed to cultivating an inclusive community that empowers and accepts individuals from all walks of life. Engaging with our community is at the core of what we do. We stay connected through social media, contests, and local events, always looking to inspire and be inspired by the people who wear our clothes. Propr. is more than a brand—it's a movement towards defining a modern, sophisticated street style.
The Propr. Mission
Here At Propr. Clothing Company we are committed to making Propr. Attire for the not-so Proper Individual. We aim to redefine modern streetwear by blending high-quality with innovative designs within the street fashion industry. Our mission is to empower individuals through unique apparel that embodies style, durability, and inclusivity. By fostering a community that values individual expression and shared fashion enthusiasm, Propr. aims to inspire confidence and a sense of belonging among all who wear our clothes.
The Propr. Vision
At Propr. Clothing Company, our vision is to be one of the major players of the global fashion industry, setting trends and influencing street style worldwide. We aspire to achieve this through continuous innovation, by harnessing the power of community engagement and by remaining steadfast to our commitment to quality and sustainability. We aim to create timeless pieces that resonate with people everywhere, making Propr. synonymous with a lifestyle that celebrates diversity and creativity.
